The Drive Grid Components
Uncovering the 9 drivers of behaviour
Embark on a journey of discovery with The Drive Grid™ as it reveals the nine drivers that shape and mould behaviour. Each driver stems from one of three stages of behaviour—Direct, Shift, Act—and one of three layers of influence—Me, We, Oversee.
[ Me - Direct ]
Heart & Mind
Explore the individual's emotional and cognitive landscape. Here, we uncover how feelings, thoughts, and decision-making processes direct potential behaviours.
[ We - Direct ]
Group Values
We explore how belonging to certain groups, whether explicitly (like being a 'Man United supporter') or subtly (like being a 'parent'), shapes people’s actions.
[ Oversee - Direct ]
Rules & Tools
We investigate how the rules people follow and the artefacts they use guide potential behaviours.
[ Me - Shift ]
Motivation
We examine how incentives, both internal and external, and personal goals, initiate the shift towards a specific behaviour.
[ We - Shift ]
Flux
Delve into how changes in group dynamics and external social forces shift people out of established patterns, giving them an opportunity to try something new.
[ Oversee - Shift ]
Environment
We assess how the world around individuals, the messages they see, and the opportunities they're presented with shift their behaviour.
[ Me - Act ]
Doing
Place new behaviours within the context of people’s existing lives. Know what people want to do, currently do and plan to do.
[ We - Act ]
Influence
Here, we examine how people's actions are influenced by what others do, how role models inspire, and how the support of those around us keep up going.
[ Oversee - Act ]
Route
Finally, we look at the path ahead. Whether the way is clear or full of obstacles, it shapes the journey of behaviour.
Every driver can be further broken down into its components, known as Drive Patterns, to provide a more nuanced understanding.
Dig further into The Drive Grid
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The master framework behind reliable behaviours
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Unveiling the power of behaviour
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The Making of The Drive Grid
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